Marketing Master Class

We’re excited to announce our first Marketing Master Class, held by Sarah Falcon of Falcon Consulting. With 20 years of marketing experience, Sarah is leading a highly practical, action-focused marketing Master Class designed for business owners and marketing practitioners who want to level up their marketing to grow their business.
 
This six-week in-person course is co-sponsored by the Fauquier Chamber of Commerce, with discounted pricing for Chamber members.

Helpful links:

• Learn more here
• Download the brochure
• Questions: reach out to Sarah at 540.270.7971 or sarah@falcon-consulting.co

Details:

• Thursdays: September 5 - Thursday, October 10th
• Pick one session: mornings (7:30-9:30) or afternoons (2:30-4:30)
• Location: PATH Foundation 

Pricing:

• $600/person ($450/person for Chamber members)
• Early Bird Special: $480/person ($360/person for Chamber members)

Your Benefits:

• In-person marketing learning session with marketing expert Sarah Falcon
• Weekly take-home materials to move your business forward
• Lifetime access to an exclusive Facebook group for ongoing conversation, networking, and feedback
• 1-hour free 1:1 consultation with Falcon Consulting

Master Class Program:

Week 1

• What is marketing and do I really need it? We cover marketing objectives, key performance indicators, and ideal customer profiles.

Week 2

• Is marketing growing your business? We cover key metrics and measurements to understand how marketing is supporting your business.

• Creating your 1-page marketing plan. This hands-on exercise builds a 1-page marketing plan to grow your business.

• Is my website good? We cover key topics about websites: accessibility, SEO, and user experience - how people go through your website.

• Making a plan and process. Learn how to get ahead of schedule with a marketing plan and a defined process.

• Practical next steps. How to take the learnings and work you’ve done to apply your new marketing approach to your business.