The SBDC presents: Turning Visitors into Customers: Tapping into Virginia Tourism
About this Workshop
Virginia’s tourism economy creates opportunities for local businesses to reach new customers, increase visibility, and capture more visitor spending. This hands-on workshop will help Fauquier businesses explore practical ways to connect with visitors and make tourism a stronger part of their customer strategy.
You’ll learn how to:
- Identify tourism opportunities that align with your business
- Increase your visibility to visitors traveling in and around Fauquier
- Develop strategies to attract out-of-town customers
- Encourage additional visitor spending with your business and in the local community
What you’ll walk away with
You’ll leave with a clearer understanding of how tourism can support your business and practical ideas for reaching visitors, strengthening your visibility, and turning more visitor traffic into customers.
Presented by:

Laura Torpy
Tourism Coordinator
Fauquier County Department of Economic Development

Kelli Weaver
Destination Development Manager
Virginia Tourism Corporation
BEFORE YOU ATTEND
- Come Prepared! Bring a laptop or tablet for this hands-on workshop. If you have upcoming events, bring the details to add or update them during the session.
- Pre-register your free VTC Extranet account You'll be ready to manage your Virginia.org business listing. https://vatc.org/marketing/digital-marketing/webmarketing/
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Funding Disclosure: The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.
Date and Time
Tuesday Sep 29, 2026
11:30 AM - 1:00 PM EDT
Tuesday September 29
11:30am - 1:00pm
Location
Laurel Ridge Community College
Fauquier Campus
6480 College St, Warrenton
Wolk Building Room 208
Fees/Admission
This is a free event however advance registration is required
